Job Manager

Why branding is so important

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

Where to start

Being an illustrator is an attractive occupation for those who love to draw. It is creative and commercial with the prospect of having your work seen and admired by thousands of people.

However, to get to a stage of being commissioned and making a living from it takes commitment, perseverance and artistic skills. I believe that becoming an illustrator is not difficult, but you have to be smart about what you do.

Designing for Readability

Typography in web design is similar to print design but requires certain considerations to ensure legibility on all screen types. Typeface, type size, color, line height, and letter shapes are some of the factors within typography that must be carefully balanced to provide a pleasant reading experience.