Web creators and business owners alike know how crucial it is to solidify their brand identity, with the ultimate goal of building a presence that resonates with website visitors and clients alike. Brand guidelines are certainly the ticket to consistent, powerful branding, and there’s no better place to look for inspiration than at breathtaking brand style guides done by design experts themselves.

A brand style guide is a compilation of guidelines that spells out the elements of a brand’s identity and design system, such as logo, color palette, typography, imagery, and more. The role of a brand style guide is to serve as a reference for designers, writers, and content creators alike for how to represent the brand in the design assets and content they create. While different brands have unique and individualistic ways of how they craft their style guide, their goal is uniform: to ensure brand consistency and clarify what they stand for.

In this post, we’ll explore seven prime examples of brand style guides across a variety of disciplines, all of which inspire us as web creators in our ongoing mission to improve our own brand identity when designing websites, visual assets, and brand content at large.